Smart Agro Hub S.A. (SAH) is a competence centre for smart farming and agrifood sustainability. Founded in 2021, it operates as an independent private company, created through the collaboration of the Agricultural University of Athens with leading Greek companies in information and automation technologies, digital and energy systems, smart farming solutions and circular agriculture. The Hub is powered by a team of highly qualified young scientists, agronomists and software engineers, and by its own research infrastructure: the e-situ® experimental field in Aliartos, Boeotia, and the agros® digital farm platform. SAH has strong expertise in project management, capacity building, market linkage and stakeholder engagement. Thanks to its well-established relationships within the agricultural ecosystem (farmers, agronomists, research centres, companies and service providers), SAH provides consulting services and technological solutions for the digital transformation of agriculture.